GEC: The Pressing need to go for it
Source: The Times
Paul Lindley is Founder and CEO Ella's Kitchen
At the beginning of this year, the Prime Minister set a clear, yet optimistic, challenge to Britain’s aspiring entrepreneurs: “Enterprise is what we do in Britain. This is the year that, more than ever we’ve got to go for it.”
I believe that this sense of urgency and ‘can do’ attitude is crucial if we are to pull our economy out of the doldrums and onto the path to prosperity.
As an entrepreneur who has grown a business from scratch over recent years, I am all too aware of the risks and challenges a start-up faces and 2012 will be a challenging year for anyone in business.
Yet for anyone thinking about starting a business, the need for them to take the leap and ‘go for it’ has never been stronger.
The Prime Minister is right, Britain is by nature an entrepreneurial country – it is in our DNA. We started the Agricultural and Industrial Revolutions and we have been at the forefront of the technical and digital evolution we are facing today.
British entrepreneurs excel in creativity, bringing new things into the world through our invention, innovations and sheer determination and I feel passionately about the potential our country has to create more world-class businesses – I believe there is a lot to be optimistic about.
That’s why I’m speaking at the Global Entrepreneurship Congress in Liverpool this March, a truly global event and the largest gathering of start-up champions in the world. Coming to Europe for the first time, the GEC aims to inspire a new generation of businesses to ‘go for it’ and enable our young companies to grow quickly.
I hope that of the 3,000 people who will attend the GEC, some of them will be inspired to take David Cameron’s optimistic advice and ‘go for it’. 2012 is the year that we must build a winning Britain and it is our enterprises that will put us on the fast-track to success.
[image: Paul Lindley]
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